Insights & Strategy
What should we be creating and offering? and why? Excellent insights and a sharp strategic point of view are foundational to creating great products. We put to use our decades of experience at agencies and in-house, working across product categories, and across research methods, to bring you top-shelf, tailored-to-you insights and strategies. In doing so, we help teams focus their creation expertise in high-impact areas
Our approach integrates insight and strategy directly with design and creation team processes, so that learnings are absorbed, interpreted and activated seamlessly into relevant projects and products. Clarity and focus are top priorities for our strategic deliverables here, because we know a clear, simple story gets buy-in, rallies the team, and steers product decisioning over time.
Product Research & Customer Insights
Leading qualitative and quantitative research, delivering Insights that provide clear direction for product opportunities and innovation.
Providing strategic product positioning, principles, northstar concepts and roadmaps to focus work and win in the market.
Facilitating collaborative creation sessions, remotely or in-person, that bring together diverse perspectives across consumers, experts, influencers, and stakeholders to explore, ideate and problem solve together.
Design Direction & Management
Managing multi-disciplinary creative and technical team-member collaboration towards a shared product goal with a clear and organized design process.
Foresight & Speculative Design
In today’s era of rapid change, it's critical to understand the possibilities of future landscapes. What might totally disrupt our industry? How might our customer values and behaviors radically change? If they do, what new opportunities may we have to best support them? Foresight and Speculatve Design takes both a creative and analytical approach to answering these questions– ultimately giving businesses a rich, informed innovation perspective, ensuring relevance and preparedness in a rapidly changing world.
Foresight marries meticulous trend and expert research with rigorous analysis and scenario creation to provide you with insights into the possible futures of your market, category and consumers. Speculative Design employs creativity to explore ‘what if’ designs along trajectories of future scenarios. Speculative Design approaches are critical to strengthening the preparedness and agility of an innovative team but it can also manifest as Innovation ‘big bets’ in market, or critical thought leadership material.
Trend & Foresight Research
Delivering custom presentations and immersive workshops that illuminate significant changes ahead for your brand, customers, products, and industry.
Defining probable and possible futures that are relevant and adjacent to your business as a foundation for facilitating implication mapping and strategic planning.
A collaborative effort that marries research with the imagination of your team to develop far-future contexts that act as jumping-off points to foster new perspectives, future 'what-ifs', and tap into new pathways of R&D opportunities.
Mapping the full range of future opportunities for your specific business or product to identify priority areas.