How do you shift a culture of waste?
DESIGN WEEK PORTLAND
Portland, Oregon, is known for its green spaces, bike commuters, and mandatory curbside composting and recycling. But for all that, we discovered that the community felt the city had lost its edge in sustainable leadership. We wanted to inspire a bold new vision. So we conducted trend research and a citizen survey about attitudes toward waste, then facilitated big-dreaming community design workshops. We brought together entrepreneurs, creative designers, city managers and waste haulers to ponder research-supported storylines like What if trash became the most valuable resource in our communities? and How could Portland become a global model city by 2050? By the time we’d finished, we co-created an audacious vision for the future, grounded in community needs and sparked by unconventional thinking about people’s relationship to waste.